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Fendi parades small leather goods via color-focused video
Fendi small leather goods video Italian apparel and accessories label Fendi is presenting its new small leather goods collection in an animated social video that shows the items parading through scenes...
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Anya Hindmarch marries runway, digital via Anyagrams campaign
Anya Hindmarch Cascade collection British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that...
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Barneys goes digital in contemporary apparel push
Barneys spring shoppable video Department store chain Barneys New York is pushing women’s and men’s contemporary apparel in two spring shoppable videos that let consumers buy items as they appear on...
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Prada contemporizes Real Fantasies collection via seasonal video
Prada's Real Fantasies video Italian fashion house Prada is flaunting its spring/summer Real Fantasies collection through a contemporary short film that positions models in an artful collage setting....
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Christian Louboutin ups digital prowess with first Asian social channels
Christian Louboutin's social backdrop French footwear label Christian Louboutin established channels on Chinese social network Sina Weibo and video-sharing sites Youku and Tudou to expand its digital...
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Swarovski benchmarks 2020 strategy with 24/7 global accessibility
Swarovski Tangara Necklace Swarovski Consumer Goods Business revealed its strategy to be the global jewelry market leader by 2020 since these product lines accounted for 75 percent of its 2012 net...
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Brian Atwood engages fans via month-long Instagram campaign
Brian Atwood #ShoeLover contest Footwear label Brian Atwood is increasing its follower base on Instagram with a contest to acknowledge loyal customers. The brand is hosting the #ShoeLover Instagram...
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Harrods links in-store, digital spirits marketing with speakeasy campaign
Harrods' Jazz Age cocktail campaign London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its...
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Mobile, social video platforms proliferate, challenging marketers
Michael Kors show on Vine during New York Fashion Week Mobile and social videos have grabbed the attention of both consumers and brands. However, as the number of platforms continues to grow, it is...
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Facebook’s Verified Pages to keep social-savvy brands’ reputations intact
Louis Vuitton's verified Facebook page Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community. On May 29, Facebook...
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